Case study · Skylatus Property Capital

Case Study: Skylatus Property Capital

Through fractional COO leadership, Skylatus Property Capital transformed from a founder-dependent firm into a scalable, self-sustaining organization.

Case Study Commercial Real Estate Capital Firm Fractional COO Leadership

Working with ScaleUpExec has been transformative for Skylatus. In just a few months, they helped us diversify revenue streams, grow by 25% (with further growth in sight), and build a culture of accountability that's allowed me to begin stepping back from daily operations to spend more time with clients.

Randy Efron
Randy Efron
CEO of Skylatus Property Capital
01The challenge

The Challenge

Skylatus Property Capital, a commercial real estate capital firm, had strong technical expertise and client satisfaction but faced major growth barriers.

To grow sustainably, Skylatus needed to diversify its revenue, empower its team, and reduce founder dependency.

Over 50% of revenue depended on a few long-term clients.
The team relied heavily on the founder for direction and daily decisions.
Limited operational systems made it difficult to scale efficiently.
Skylatus Property Capital
Skylatus Property Capital
Skylatus Property Capital
Skylatus Property Capital
02What ScaleUpExec did

What ScaleUpExec Did

Here's how we helped Skylatus face these challenges:

01Cultural rebuild

Rebuilt the Culture for Growth

In the real estate industry, precision matters. One small mistake in the numbers could have significant consequences, so we emphasized meticulousness and initiative in a refreshed culture.

Our solution
To spread this culture across Skylatus, we implemented an operating system tailored to their needs.
This included regular 1-1 meetings, team accountability structures, and new project management tools to streamline asynchronous communication and work organization.
02Revenue diversification strategy

Diversified Revenue Streams

We developed and executed a cold emailing strategy aimed at diversifying their revenue streams and reducing dependence on Randy's personal network.

Our solution
In commercial real estate, cold emailing is an underused tactic, and we wanted to capitalize on that.
Within just a few months, Skylatus saw a 25% revenue increase and started to build a more diversified client base.
03Operational upgrade

Upskilled the Team

We transitioned Skylatus from a Tampa-based in-office model to a hybrid one, which allowed us to access top talent from other regions, including outside the U.S.

Our solution
We brought in new hires who had the skills and initiative needed to drive the business forward, allowing Randy to focus on higher-level strategy.
Introduced new project management tools to streamline asynchronous work and reduce decision friction.
03Result

Result

+25%
Expanded Revenue Base

Achieved a 25% increase in revenue within the first few months by activating new client channels.

Operational Independence

Founder reliance dropped sharply as the new system empowered the team to handle day-to-day decisions and client interactions.

High-Performance Culture

A revitalized team culture built around accountability, precision, and initiative created lasting momentum.

04Where they are now

Conclusion

With new systems, clear accountability, and diversified revenue streams, the company achieved measurable growth and built the operational backbone for long-term success.

We continue to partner with Skylatus to refine these systems and expand their market reach, ensuring the growth they achieved becomes their new baseline.

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