Reviews
Case Studies
DockedLiving was a growing end-to-end real estate investment company that was totally burnt out.
Ran by two first-time founders, they felt like they hit a skillset ceiling.
The entire team—founders and employees alike—were feeling the strain, and the company was still cash flow negative with a limited runway ahead of them.
Despite their progress, they recognized that they needed outside help to overcome these hurdles and set the stage for sustainable growth.
We stepped in as a fractional COO, and here’s how we helped unblock their growth and guide them toward profitability:
→ Increasing Revenue
DockedLiving’s top priority was to get to cash flow positive as quickly as possible to stop the financial bleeding.
The fastest way to achieve this was to increase earnings from existing customers. However, they were locked into long-term contracts at below-market rates.
Our Solution: We crafted a creative plan, engaging transparently with current customers about the company’s financial state.
We proposed a solution where we could enhance their investment returns while also adjusting the fee structure to more sustainable levels. Within a few months, DockedLiving’s revenue was up by 40%, stopping the financial drain.
→ Reducing Burnout
The burnout across the team was palpable, largely due to the overly manual processes bogging down operations.
For instance, the tenant acquisition process involved tracking hundreds of prospective tenants across multiple Google Sheets, leading to missed follow-ups and inefficiencies.
Our Solution: We introduced a new real-estate specific CRM, guiding the team through a role-model implementation project that included clear milestones, roles, responsibilities, & risk mitigation.
This not only streamlined their processes but also served as a blueprint for running future projects, easing the burnout of the entire team.
→ Developing a Sustainable Culture
To make these and other changes last, we knew DockedLiving needed a strong operating system. Being a remote team, it was important to establish effective asynchronous communication and accountability mechanisms.
Our Solution: We developed an operating system with quarterly and annual goals that flowed into weekly accountability structures.
This included impactful team meetings, one-on-one sessions, and methods for the founders to collaborate more effectively. This system provided the direction and stability needed to keep the company on track for future success.
Through our partnership, DockedLiving has transformed from a company on the brink of stagnation to one poised for sustained growth.
This is the true power of hiring an experienced COO: unlocking a company’s potential and setting it on a path for sustainable success.
Relying on a small handful of clients for the majority of your revenue?
Here’s how we helped a commercial real estate business diversify and grow by 25% in just a few months:
When we started working with Skylatus Property Capital in March as their fractional COO, they had a solid foundation – deep technical expertise and unanimous positive feedback from their customers – making them the most skilled commercial real estate capital raisers we’ve come across. But, they faced serious roadblocks to the next level of growth.
Randy, the founder, is a rare combination: deep knowledge, integrity and hustle we’ve seen only in top entrepreneurs. But, more than 50% of the business’s revenue was tied to a small handful of clients. And, Randy’s team wasn’t equipped to scale, relying on him for daily direction—a structure that wasn’t sustainable.
Here’s how we helped Skylatus face these challenges:
→ Rebuilt the Culture for Growth
In the real estate industry, precision matters. One small mistake in the numbers could have significant consequences, so we emphasized meticulousness and initiative in a refreshed culture.
To spread this culture across Skylatus, we implemented an operating system tailored to their needs.
This included regular 1-1 meetings, team accountability structures, and new project management tools to streamline asynchronous communication and work organization.
→ Diversified Revenue Streams
We developed and executed a cold emailing strategy aimed at diversifying their revenue streams and reducing dependence on Randy’s personal network.
In commercial real estate, cold emailing is an underused tactic, and we wanted to capitalize on that.
Within just a few months, Skylatus saw a 25% revenue increase and started to build a more diversified client base.
→ Upskilled the Team
We transitioned Skylatus from a Tampa-based in-office model to a hybrid one, which allowed us to access top talent from other regions, including outside the U.S.
We brought in new hires who had the skills and initiative needed to drive the business forward, allowing Randy to focus on higher-level strategy.
In just a few months, Skylatus saw substantial improvements:
– Revenue growth of 25% through targeted cold emailing.
– A new operating system that is enhancing team accountability and streamlining workflows.
– A redefined team culture where each person takes initiative, reducing their dependence on the founder.
We continue to work with Randy to implement and enhance the strategies we set in motion, and are excited to see the continued success of the business.
